What a fuel price spike really does to the grocery basket
When gas skyrockets, shoppers turn cautious well before grocery costs actually move, writes Thomas Weinandy of Upside.
Europees FMCG-nieuws
Vers nieuws uit voeding, dranken, persoonlijke verzorging, huishoudelijke verzorging, retail en FMCG-diensten, automatisch bijgewerkt en gelinkt naar de oorspronkelijke uitgever.
GUEST POST: What happens when you actually run an incrementality test?
Mees Frima, partner success manager at Billy Grace, explains why incrementality tests are not to be feared – and what metrics you should really be looking at. The post GUEST POST…
High-risk drinking falls among Korean men, but climbs for women
The past decade has seen high-risk drinking rates fall among Korean men of all age groups, while women over the age of 30 are actually drinking more, according to new data…
AI is scaling retail media creative, but community signals may determine whether it actually works
New research suggests that the volume of creative being generated by AI is increasing much faster than its quality. The post AI is scaling retail media creative, but community…