Liquid I.V. enlists former Poppi CMO to drive cultural impact
The Unilever-owned hydration brand wants to push the boundaries of its marketing, which has recently focused on sport, music and movie partnerships.
E-commerce
Vers nieuws uit voeding, dranken, persoonlijke verzorging, huishoudelijke verzorging, retail en FMCG-diensten, automatisch bijgewerkt en gelinkt naar de oorspronkelijke uitgever.
EBay cuts 1K jobs, downsizing for the second time this year
The layoffs, affecting about 9% of the marketplace giant’s global workforce, will impact all regions where it operates.
Amazon retail division hit by job cuts
The e-commerce giant is changing the structure of its stores business, impacting hundreds of employees.
Retail media has entered its next phase – now comes the hard part
Why IAB Europe’s Retail Media Impact Summit 2026 is focusing on the questions that come after rapid growth. The post Retail media has entered its next phase – now comes the hard…
Kraft Heinz pours nearly $100M more into innovation to drive turnaround
Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives said.
The Friday Checkout: Amazon finally moves the needle in grocery
The company’s online grocery expansion is having an impact, but will it continue to steal share or is its recent market share gain just a short-term rush?