Nutella maker Ferrero building a sweets ‘powerhouse’ in the US
The company is increasing marketing and innovation as it aims to nearly double sales to $20 billion through a portfolio of candies, cereals and more.
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The company is increasing marketing and innovation as it aims to nearly double sales to $20 billion through a portfolio of candies, cereals and more.
The product, set to launch in the U.S. next spring, is meant to be a premium option in a space that has lacked meaningful innovation, an executive said.
Wells Enterprises’ facility in Dunkirk, N.Y., located at One Ice Cream Drive, was named the 2026 Dairy Foods Plant of the Year. The plant produces Nutella Ice Cream, Blue Bunny…
The wafer-based protein bar, which the Nutella maker bought in 2025, is “rebalancing” its ingredients and touting a crispier texture.